Independent dealers usually can't justify enterprise pricing software. These are built into iMarket rather than sold as a separate subscription.
Every vehicle scored against live comps, with a portfolio view that splits your whole lot into great value, priced right, slightly high and overpriced. Apply a recommended price straight to the unit.
What's actually moving in your province or state. BUY signals for high-demand, low-supply segments, AVOID for oversupply and low velocity — before you go to the auction, not after.
Enter a VIN and a mileage, get three-tier valuations back — retail, trade-in and instant cash offer — with an investment grade and the Market Days Supply at time of appraisal.
Open the pricing hub and the first thing you see is where every unit sits against its market. Not a report you have to run — the state of the lot, right now.
The purchase price is the easy number. Transport, documentation and a recon bill that came in five hundred over estimate are the ones that quietly turn a good buy into a break-even. iMarket adds them up automatically and tells you where the all-in sits against the market.
Retail low, mid and high. Trade-in low, mid and high. An instant cash offer figure. Enter a VIN and a mileage and it comes back in seconds.
Record what you actually offered and what happened — accepted, declined, countered or still pending. Over a few months that becomes a record of how your desk is performing.
A one-to-five rating combining market demand, supply and expected hold time — so a unit that looks cheap but sits for ninety days is flagged before you buy it.
Segments with high demand and low supply in your market, ranked. What to look for at the next sale, rather than what you happened to see.
Oversupplied and low-velocity segments called out explicitly. The money you don't lose on a unit you never bought is the cheapest money you'll make.
Pick your province or state and the numbers narrow to it — Market Days Supply, average days on market and active listing counts per segment.
Market data is metered per lookup, so iMarket shows you the meter. Set a monthly ceiling, watch it fill, and know what a refresh costs before you run it — no surprise line item at the end of the month.
Set a monthly budget for market-data lookups. The dashboard shows what's been spent against it, and a warning appears before any bulk refresh that would eat into it.
The cost of each call type is listed in the settings before you enable it — a Market Days Supply check and a full appraisal are not the same price, and you can see which is which.
A nightly job keeps things current within budget. Want a whole-lot refresh right now? Press the button — after it tells you what it'll cost.
Market data runs on your own MarketCheck key, encrypted at rest, with a test button. There's a free tier that covers enough calls to try it properly before committing.
MarketCheck, which aggregates live listing data across the market. It's the same class of data the enterprise pricing tools run on — you're just not paying an enterprise subscription to reach it.
No. It recommends, you decide. Applying a suggested price is a deliberate click on that vehicle — nothing repriced itself overnight while you were closed.
Yes. The stocking guide covers Canadian provinces alongside US states, odometer defaults to kilometres, and the compliance fields cover OMVIC and all-in price disclosure.
Send us a handful of VINs off your lot. We'll run them through the pricing hub and show you where each one really sits against your market.